GALLERI CLASSIC
2024
GRAIL’s product Galleri®, a first-of-its-kind multi-cancer early detection test, sponsors a golf tournament every year called the Galleri Classic in Palm Springs, California. My design touchpoints included a heart-healthy dining experience curated by celebrity chef Cat Cora and the private Galleri viewing box on tournament grounds.
For the dinner, I designed an event flow that took guests through the world of Galleri- while also providing a Palm Springs getaway feel. A custom hedge timeline display featuring Galleri’s milestones welomed them to the space, printed menu and staff uniform assets ushered them through dinner, and the envelope wall that led them to their seats then sent them home with a chocolate bar featuring one of Cat’s recipes. I enjoyed creating an environment that was both zen and tastefully branded. We continued this ethos in the Galleri viewing box at the golf course. A Galleri palm wall welcomed guests to the space, and the putt putt course I designed hosted over 100 participants through the course of the weekend.

